What is Marketing
Marketing is a critical business function that involves the creation, promotion, and delivery of products or services to meet the needs of customers. It encompasses a broad range of activities, from identifying customer needs and preferences to creating marketing strategies, developing products, setting prices, promoting products, and distributing them to customers. At its core, marketing is all about understanding the needs and desires of your customers and creating a product or service that meets those needs better than your competitors. To achieve this, marketers must first conduct market research to identify customer needs, preferences, and behavior patterns. This information can then be used to create a marketing strategy that targets specific segments of the market and develops products and services that meet their needs. Once the product or service has been created, marketers must determine the optimal pricing strategy to attract and retain customers. This involves balancin...